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Description
Jobber, David, Ellis-Chadwick, Fiona | PRINCIPLES AND PRACTICE OF MARKETINGOm Principles and practice of marketing av Jobber, David, Ellis Chadwick, Fiona Marknadsfringens principer och praktik Boken Principles and practice of marketing behandlar centrala aspekter av marknadsfring, inklusive teorier och praktiska tillmpningar. Den r illustrerad och innehller fallstudier som belyser olika marknadsfringsstrategier. Fretagsekonomi och marknadsfring Frfattarna David Jobber och Fiona Ellis Chadwick ger en grundlig genomgng av

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